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Damron’s design rocketing to internet fame is just one story of how women’s fan apparel has found itself in the spotlight. Within a month, that jacket's designer, Kristin Juszczyk, would score a NFL licensing deal. These meteoric success stories have illustrated the potency of a market for women’s sports apparel that merges fashion and fan culture. “I’m glad more of this stuff can start being made,” Robinson, a Black designer who runs Boujee Basics, says. The upfront costs were too steep for another Black designer, De'fron Fobb, 45, who wanted to craft items when the New Orleans Saints made the Super Bowl in 2010.

Persons: Jake Browning’s, Taylor Damron, Browning’s, Stephanie Niles, ” Damron, Taylor Swift, Travis Kelce’s, Kristin Juszczyk, Swift, Kyle Juszczyk, Simone Biles, Taylor Lautner, Brittany Mahomes, Juszczyk, ”, Tayler Adigun, Adigun, Mariah Carey, Larena Hoeber, ” Hoeber, “ What’s, ’, Niles, Frankie, Sara Gourlay, Zak Miller, they've, Kristin, she’s, ” Miller, Armour, Kiya Tomlin, Mike Tomlin, Alexis Robinson, “ I’m, ” Robinson, “, it’s, De'fron Fobb, He’s, ‘ We’re Organizations: Cincinnati Bengals, Cleveland Browns, Kansas City Chiefs, Miami Dolphins, San Francisco 49ers, NFL, National Breast Cancer Foundation, NBA, Baltimore Sun, Sports, University, Regina, Adidas, Nike, National Hockey League, Pittsburgh Steelers, New Orleans Saints Locations: Carolina, Baltimore, Louisiana

☆ Whatever Happens at the Super Bowl, She’s Already Won
▼ + stars: | 2024-02-09 | by ( Vanessa Friedman | ) www.nytimes.com time to read: +1 min

Whichever team takes home the Vince Lombardi Trophy in Super Bowl LVIII, the San Francisco 49ers or the Kansas City Chiefs, there is already one indubitable winner. Not Taylor Swift, whose interest in football has attracted almost as many conspiracy theorists as fans, or even the N.F.L. itself, which is trying to figure out how to hang onto its sudden influx of Taylor-related female fans, but rather another player’s significant other: Kristin Juszczyk. On Sunday, as her husband takes the field, Ms. Juszczyk, 29, will be in the stands, modeling one of her creations to an estimated 200 million viewers. And Ms. Juszczyk didn’t even have to buy a $7 million 30-second ad spot to get it.

Persons: Vince Lombardi, Taylor Swift, Taylor, Kristin Juszczyk, Juszczyk, Kyle Juszczyk, Juszczyk’s, Olivia Culpo, Christian McCaffrey, Brittany Mahomes, Patrick Mahomes, Swift Organizations: San Francisco 49ers, Kansas City Chiefs, 49ers, Footwear, Vogue Locations: catwalks

☆ Taylor Swift's gameday outfits are a touchdown for fashion brands
▼ + stars: | 2024-02-09 | by ( Amanda Krause | ) www.businessinsider.com time to read: +10 min

She attended 12 Kansas City Chiefs games during the regular season to support her boyfriend, NFL star Travis Kelce, and her fashion choices stole the show each time. Taylor Swift attending an NFL game between the Kansas City Chiefs and the Miami Dolphins. Taylor Swift attends a Kansas City Chiefs game on December 10, 2023. Taylor Swift attends a game between the Kansas City Chiefs and the New England Patriots on December 17, 2023. "There are tons of people who have no idea who we are, and Taylor Swift is the biggest star in the world.

Persons: Taylor Swift, Swift, Travis Kelce, Swifties couldn't, they've, Taylor, Ed Zurga, Chris Harrington, Jamie Squire, Harrington, we've, Emily Bordner, Bordner, Donna Kelce, Patrick Smith, —, Emily Bordner Westside, Kathryn Cacho, Danielle Parhizkaran, it's, Kathryn, Misha Wilson, Kelce, Simone Kendle, Erimish, Wilson, Erin Andrews, Daniella Fiala, Samantha Colby, We've, Fiala, Sportico, Kristin Juszczyk, Kyle Juszczyk, Brittany Mahomes, Simone Biles, It's, haven't Organizations: Kansas City Chiefs, Chiefs, Super, NFL, Miami Dolphins, Westside Storey, Kansas City, EB, AFC, Baltimore Ravens, Emily Bordner Westside Storey, New England Patriots, Boston Globe, Getty, Los Angeles Chargers, AFC Championship, San Francisco 49ers, Arrowhead Locations: Kansas City , Missouri, —, Kansas, Missouri, Westside

NEW YORK (AP) — Ever-present on the lips of Taylor Swift and the uniforms of both Super Bowl teams. The color red has gone boom as loud as TNT. The phenom that is Taylor Swift at boyfriend Travis Kelce's Kansas City Chiefs games was a red-hued wonder of a lead-up to Super Bowl LVIII. You can wear red accessories to add color to a more neutral look or throw on a red lip or red nail polish. THE RED VS. RED SUPER BOWLThe 49ers have some skin in the red fashion game, too, in running back Christian McCaffrey's fiancee, Olivia Culpo, and in Kristin Juszczyk, fullback Justin Juszczyk's wife.

Persons: Taylor Swift, Trav, Travis Kelce's, We've, we've, Pat McGrath, ”, Laurie Pressman, Stuart Semple, Erin Jaeger, it’s, Christian McCaffrey's, Olivia Culpo, Kristin Juszczyk, Justin Juszczyk's, Kristin, Jaeger, I’m, Sabato De Sarno, Gucci Rosso, ” Jaeger, Bianca Betancourt, Semple, Anish Kapoor, It's, “, Geothe, Michel Pastoureau's Organizations: Super Bowl, TNT, Travis Kelce's Kansas City Chiefs, Media, Chiefs, San Francisco 49ers, Pat McGrath Labs, FOOTBALL AS, North America, 49ers, Swift, Vogue Locations: Taylor, British, North, Paris, Milan, China, India

☆ Crafty WAG Inks N.F.L. Deal
▼ + stars: | 2024-02-02 | by ( Ruth La Ferla | ) www.nytimes.com time to read: 1 min

You are who you know — a truism forcefully demonstrated this week when Kristin Juszczyk, who happens to be married to the San Francisco 49ers fullback, Kyle Juszczyk, signed a deal with the N.F.L. That agreement, previously reported by Sportico, came on the heels of Taylor Swift wearing one of Ms. Juszczyk’s puffer jackets to a Kansas City Chiefs game last month. On the jacket was 87, the number worn by her boyfriend, Kansas City tight end Travis Kelce. Brittany Mahomes, the wife of the Kansas City quarterback, Patrick Mahomes, has also worn a jacket by Ms. Juszczyk. With San Francisco and Kansas City facing off in Super Bowl LVIII on Feb. 11, Ms. Juszczyk, Ms. Mahomes and Ms.

Persons: Kristin Juszczyk, Kyle Juszczyk, Sportico, Taylor Swift, Juszczyk’s, Travis Kelce, Brittany Mahomes, Patrick Mahomes, Juszczyk, Mahomes, Swift Organizations: San Francisco 49ers, Kansas City Chiefs, Kansas City, Francisco and Kansas City Locations: Kansas City, Francisco and Kansas

☆ The designer behind Taylor Swift’s viral Chiefs puffer coat now has a deal with the NFL
▼ + stars: | 2024-02-01 | by ( Taylor Nicioli | ) edition.cnn.com time to read: +4 min

CNN —In recent weeks, Taylor Swift has been grabbing seemingly endless attention for the NFL with her attendance at boyfriend Travis Kelce’s games. Juszczyk is a self-taught designer who reworks traditional sports jerseys, T-shirts and assorted merchandise into trendy tailored pieces. Lachlan Cunningham/Getty ImagesOn January 28, Juszczyk wore a cascading full-length 49ers puffer jacket that had a surprise: The words “Super Bowl bound” were embroidered within the sleeves. Her work caught the public eye in particular thanks to a puffer coat custom made for Taylor Swift — sporting Kansas City Chiefs’ Travis Kelce’s jersey number, 87 — which the singer wore to a Chiefs game January 13. Taylor Lautner wore a custom Jusczcyk design to a game between the Los Angeles Rams and Detroit Lions on January 14.

Persons: Taylor Swift, Travis Kelce’s, Kristin Juszczyk, Juszczyk, Lachlan Cunningham, Kelley L Cox, Kyle Juszczyk, ’, ”, Kansas City Chiefs ’ Travis, Swift, Brittany Mahomes, Patrick Mahomes, Simone Biles, Jonathan Owens, Taylor Lautner, Nic Antaya, Lautner, “, ” Kyle Juszczyk Organizations: CNN, NFL, USA, San Francisco 49ers, Sportico, Towson University, Baltimore Ravens, Kansas City Chiefs, Chiefs, Green Bay Packers, Detroit Lions, Los Angeles Rams, 49ers, Lions, Super, NBC Sports Bay Area Locations: Rhode Island, Maryland

☆ Taylor Lautner wore a custom Lions jacket made by the same designer who created Taylor Swift's Chiefs puffer jacket
▼ + stars: | 2024-01-15 | by ( Erin Mcdowell | ) www.businessinsider.com time to read: +2 min

Read previewTaylor Lautner is proving that when it comes to game-day looks, Taylor Swift is the only inspiration you need. The actor and Michigan native attended a playoff game between the Los Angeles Rams and Detroit Lions on January 14 wearing a custom varsity-style Lions jacket made by Kristin Juszczyk, the wife of San Francisco 49ers fullback Kyle Juszczyk. Lautner unboxed the jacket on the field moments before the game startedAfter delays due to winter weather conditions, FedEx hand-delivered the custom jacket to Lautner moments before kickoff at Ford Field in Detroit. While Swift's was made in a puffer-jacket style, Lautner's jacket was sportier and featured the last name and number of Lions defensive end Aidan Hutchinson. In a behind-the-scenes video shared on Instagram, Juszczyk shared how she made the jacket using two Hutchinson jerseys.

Persons: —, Taylor Lautner, Taylor Swift, Kristin Juszczyk, Kyle Juszczyk, Lautner, @kristinjuszczyk, Simone Biles, Brittany Mahomes, Swift's, Aidan Hutchinson, Juszczyk Organizations: Service, Business, Michigan, Los Angeles Rams, Detroit Lions, San Francisco 49ers, FedEx, Ford Field, Lions, Hutchinson Locations: Detroit

☆ Take a behind-the-scenes look at the making of the custom jacket Taylor Swift wore to cheer on Travis Kelce at the Chiefs-Dolphins playoff game
▼ + stars: | 2024-01-14 | by ( Charise Frazier | ) www.businessinsider.com time to read: +3 min

Taylor Swift made another game day appearance Saturday to cheer on Travis Kelce. AdvertisementThe regular NFL season may have come to a close, but football continues to trend partly due to Taylor Swift and Travis Kelce's romance. Taylor Swift rocked a custom-made jacket that paid homage to her beau Travis Kelce. Like many of Swift's recent fashion choices, fans online pointed out that Swift's jacket featured her beau's jersey number and last name. "Sometimes our online store lights up after a Chiefs game when we win, but this is 100 times more than that, and we lost the game.

Persons: Taylor Swift, Travis Kelce, Swift, Kristin Juszczyk, Juszczyk, —, Travis Kelce's, Jamie Squire, braved, Brittany Mahomes, Patrick Mahomes, Kyle Juszczyk, Amanda Krause, Chris Harrington, Harrington, We've, Taylor Organizations: Service, NFL, Kansas City Chiefs, Miami Dolphins, Chiefs, Dolphins, NFL Pro Bowler, San Francisco 49er, Arrowhead, Buffalo Bills, Business, Kansas City Locations: Kansas

☆ Taylor Swift is definitely in her WAG era. Here are all the moments you might've missed from her appearance at the Chiefs-Dolphins playoff game.
▼ + stars: | 2024-01-14 | by ( Lauren Edmonds | ) www.businessinsider.com time to read: +5 min

"I have quite literally never seen Taylor Swift so happy in my life?!? AdvertisementI have quite literally never seen Taylor Swift so happy in my life?!? Say what you want, that jacket Taylor Swift is wearing goes crazy!!! "Say what you want, that jacket Taylor Swift is wearing goes crazy!!!" AdvertisementTravis Kelce and Taylor Swift in New York City on October 15, 2023.

Persons: —, Taylor Swift, Travis Kelce, Swift, Emm, Kristin Ju, Britt, during the, witte, wift, ami, ime, she, egan, cause we Organizations: Service, Kansas City Chiefs, NFL, Chiefs, Miami Dolphins, Dolphins, Business, Adv, ober Locations: Missouri

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